Calm down – it’s only big data

On 20th May 2015 Peter Andrews of the Marketing group at Hull University Business School and I presented on Big Data in a marketing context at a Chartered Institute of Marketing evening event (the slides are here). There is growing interest in the field of marketing analytics and for many organisations this is the logical place to take first steps in business analytics – they have data, they have motivation, and crucially, they are willing to spend money.

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