The textbook, ‘Business Analytics: a management approach’ by Vidgen, Kirshner and Tan has been published.
The book offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.
The publisher’s companion site contains materials for instructors (e.g., lecture slides) and the support site maintained by the authors has resources for everyone (e.g., datasets used in the book, a chapter on Python, and a blog for latest news).